Tablet Computer Penetration in East Africa

Tablet computer penetration rate that have been witnessed in the western world are set to be replicated in East Africa by the end of 2015. 

A good percentage of financial endowed East Africans will soon begin substituting their PCs and net books with tablets.

Complementary products

Tablets and smart phones are complementary products. (They are best owned together.) Therefore, East Africans who have tablets are most likely to also possess smart phones.

Effect of the Growing East African Middle Class

The higher middle class is growing very fast in East Africa. This directly means that the demand for the finer things of life is increasing with every passing day. This is the reason why East Africa is one of the ripe markets for tablet computers.

East Africa’s Super Consumers

The attractive niche of East Africa’s super consumers (growing middle class), can easily be reached using high engagement screen (tablet computers.)

Intel’s Line of Mobile Devices Launched in East Africa

The American multinational semiconductor chip-maker is eying the regional East African market with mobile devices.

Why Intel is Setting Tent in East Africa

Like many other American multinationals, this firm has found the growing middle class of the region worth harnessing.

Also creativity of the regional mobile apps scene has made Intel to be attracted to the region.

Intel has implemented a number of strategies geared towards getting a bigger slice of East Africa’s Smartphone market.

Nairobi Is the Point Of Entry to East Africa

Africa headquarters of Intel are found in Nairobi, Kenya. This American multinational is set to move to other African countries in a matter of years.

East African Consumed Internet Bandwidth

East Africa internet phenomena, is the subject of many global studies.

Video data

The most dominant type of data intensive activity in East Africa is real time entertainment through YouTube. 

The share of video data of the East African region is expected to grow faster compared to that of other regions of the world.

Opera Mini is among the top 25 applications being used by internet users.

Subscribers

1% of subscribers make the heaviest use of upstream resources of internet networks. There is uneven distribution by subscriber percentile.

What has to be done?

So that the potential of online Africa video is realized to the full, network operators need to dedicate sufficient time and resources towards upgrading infrastructure. Already, Google is offering assistance to African governments in regard to extending internet penetration.

East Africa's Most Popular Nokia Mobile Feature Phones through the Years

Feature phones have been hugely popular in East Africa over the last decade. However, starting 2013, Smartphone sales have started to outnumber those of feature phones in east Africa.

Of all the brands of feature phones, no one has had much sway in the region like the Nokia brand. The just mentioned has been synonymous with the word mobile phone in most parts of Africa. 

Most East Africans Have Owned Nokia Feature Phones

Any East African who has owned a mobile phone over the last 10-15 years has definitely owned a Nokia feature phone.

When Did Nokia Stop Being Popular

In recent times, Samsung and other OEMs are slowly eating the market share of Nokia. This can partly be attributed to the lack of innovation on the side of Nokia. (They got stuck with the era of feature phones when the smart phone revolution was on the doorstep of Africa.) In recent times, Nokia Corporation has also started to produce smart phones.

Nokia Name Set To Disappear Globally

The Nokia name may end up disappearing from the global conscience because Nokia devices division was sold to Microsoft in September 2013.

Bunch of Nokia Devices That Have Proven To Be Very Popular In East Africa

They include:

Nokia 1100

 Nokia 3310

Nokia 5110

Nokia C1-01

Nokia N72

Nokia N95

Nokia X2-01

East Africa Google Innovation Award

Google Innovation Awards honor East Africans who have come up with innovative solutions. This award usually brings together leaders and different players in the East African IT sector. Google provides a platform that fosters innovation that is geared towards the public sector.

Encouraging Innovation

The main aim of this award is usually to encourage innovation in the ICT sector.

Categories of the award

This award is usually divided into a number of categories that have category winners. The categories are: financial services category, special category focusing on counties, innovation in poverty reduction, innovation in vulnerable groups such as youth, innovation in health care delivery, wholesale and retail trade, innovation in tourism and innovation in agriculture.

Prizes

 All the category winners get online advertising spending vouchers, tablets (Samsung Galaxy 8) and Google App subscriptions. The overall winner and runner ups get pixel laptop and Nexus Q.

52% of Smart Phones Sold In East Africa Are Samsung

Mobile is a multibillion dollar industry in East Africa and competition is the order of the day. Presently, Samsung has more than half the market share because 52% of all Smart phones sold in the region are Samsung.

Why East Africans love Samsung Products

• Samsung products are highly differentiated from those of competitors. That is why they are loved by consumers from different walks of life.

• Samsung always listens to consumers and subsequently produces products that properly address their needs and desires.

• Samsung Company is always innovating so as to come up with innovative products that will be very useful to consumers.

Samsung Goodies That Attract East African Consumers

1.)Free content from Samsung content

2.)Free data bundles on purchase because Samsung has entered into arrangements with local carriers.