Popularity of Tecno Phones in East Africa

With every passing day, Tecno phones are becoming more popular in East Africa. There are very ubiquitous items as a result of their low price point and their apparent above average functionality. The East African market is largely price sensitive. Many people are looking at how they can save the most while being able to enjoy modern day conveniences such as smart phones.

Mid Range and Low End Smart phones from Tecno

This company is presently focused on producing products for the average consumer. Smart phones that retail for less than $100 yet have a host of powerful features are becoming the fad in East Africa. It all started with the IDEOS Huawei phone that was targeted to the market segment wishing to enjoy smart phones at highly affordable prices.

The story of IDEOs in East Africa is an interesting one. It started as a popular brand however with subsequent releases it became unpopular due to a failure on the side of the company to innovate. As new Smartphone users got used to IDEOS phone, they began to realize the benefits and functionality of smart phones and they subsequently desired something better and were ready to pay for a superior product. IDEOS team failed to realize this and they continued to produce basic products that could no longer serve the needs of those who were already exposed to smart phones but were ideal for people who have never used smart phones before.

Tecno Will Not Suffer the Fate of IDEOS as a Result of Innovation

Innovation is the aspect behind all highly successful brands in the world. With every new techno release, someone can see the raw innovation behind the product. This company has invested heavily in establishing the needs of the market and subsequently developing products that can best address such desires.

Techno Phones Have Been Built For Africa

The requirements of the East African consumer are usually taken into account when making a Tecno phone. The dynamics in this region of the world are not the same as those that characterize day to day life in the west.  East Africa has unique challenges that have to be considered during the process of making a phone.

Popular Techno Makes So Far

The most popular make ever to be released from the Tecno stable into the East African market has to be the Tecno N3. It received good reviews and many units were sold. This pushed the morale of the Tecno team to new levels, they were encouraged to break the limitations of imagination and subsequently produce Tecno Phantom F7 that is just as good as the Galaxy S 111 but retails at half the price of the Galaxy. The F7 is selling not only in East Africa but also in other regions of Africa. It has been very popular in Kenya, Uganda, Ethiopia and Nigeria.

Unlike IDEOS, it seems Tecno is here to stay. These Qualcomm powered phones will not disappoint. They are built using state of the art technologies and they also have impressive exteriors.