For a long time in East Africa, feature phones have been very popular with consumers. However, the
tide is changing in favor of smart phones. This is as a result of a
proliferation of cheap Android smart phones some of which are just as
affordable as feature phones. The products in question are emanating from the
Eastern markets (China and India).
The Time to Deploy Local Smartphone Mobile Apps in East Africa Is Now
1.)
According to 2013 Informa Telecoms data, Smart phone connections in Kenya stands at
4.33 million and in Uganda it stands at 730,000.
2.)
Smartphone penetration of Kenya stands at 12%.
3.)
Smartphone ad impressions in East Africa stand
at 13.1% as at 2013, representing an increase of 3.1%. On the other hand,
impressions for feature phones have dropped by 2.7% while that of tablet phones
have increased by 0.4%.
The Most Compelling Case for Smartphone Apps for East Africa
According to Stat Counter data, which is an aggregate of a sample exceeding 15 billion page
views each month from over 3 million websites on Stat Counter network, there
are as many Android smart phones as feature phones, accessing Stat Counter
websites. Nokia Symbian OS of Nokia
feature phones is still the most popular OS for mobile traffic in East Africa.
However, Android OS is following closely.
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