LG mobile strategy is
geared towards offering great value at competitive prices. This company targets
a diverse consumer demographic with their product: from low income customers to
consumers on the higher side of the scale.
Google Partnership with LG
Google recently used LG to manufacture the Galaxy Nexus 4.
Regional Research and Development
In an effort to establish products that are suitable for the
East African region, LG
plans to invest $2.4billion in the region.
Sales
LG mobile phones sold in the East African region brought in
a revenue $10.55 billion to the company.
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