Google to Connect 1 Billion Africans and Asians to the Internet

Google Executives Have Entered Into Talks with Kenyan and South African Governments

Plans are underway to bring people in far flung places in Africa and Asia to the internet. The power of cellular networks will be harnessed for the purpose of achieving this lofty goal. It is very evident that most of the areas of the planet that lack internet access are found in Africa and Asia.

Spreading the Internet While Spreading Google

The strategy of Google is to make many people to access the internet via platforms owned by Google. It is all about making many people to directly or indirectly use Google Services. Already, the term Google is synonymous with the internet as a result of the ubiquitous Google search.

 

 

 

  Image Credit, Creative Commons

Why Sub-Saharan Market Matters to Google

 Once a big chunk of East Africa and other parts of Africa are accessing the internet via Google platform, it will be easy to sell to those people Google products. It is all about increasing market share in a day and age where Africa is going to play an increasing role in the global marketplace.  East Africa is the next big thing in the world of tech as evidenced by the current development of Africa Silicon Savannah that is simply the African Silicon Valley.

A bigger East African audience loyal to Google means more eyeballs seeing Google advertisements and even clicking on such directly resulting to revenue maximization on the side of this company.  Also, products affiliated to Google such as cheap android phones can be sold to people in such areas.

Google Is Already Monetizing East African Traffic

Google already has a strategy in place for monetizing East African traffic. Big time companies in Kenya, Uganda and Tanzania are already using Ad words as one of the primary marketing strategies. Therefore it makes more sense for Google to increase the number of Africans who use the internet.

How the Whole Affair Will Be Done

Google is planning to use wireless spectrums that have been reserved for television broadcasts. To do so they require permission from the host countries. Already, Kenyan and South African government officials have been contacted. Construction of these cellular networks will speed up internet penetration in East Africa. 

After the whole affair is over, it will be possible for hundreds of millions of East Africans to access the internet at faster speeds. Similar Google initiatives in other parts of the world include Google Fiber high speed internet in the United States of America.

Google to Provide Critical Infrastructure

Respective governments are required to fund this project to a certain extent. However, processors and base stations to be used in building networks are to be provided by Google. There is a likelihood of high altitude platforms such as balloons and blimps being used to facilitate the broadcasting of cellular signals to a wider circumference.

Google East Africa initiatives have yielded many positive results in the past. This multibillion internet company is set to launch the widest internet network in Africa. This project will benefit millions of Africans who are not connected to the internet and also widen the reach of Google’s products.