Why Smart Phones Are Very Common In East Africa

Smart phones are very common in this part of the world where people love to keep up with the trends. Major phone companies around the world including Samsung and Nokia have already set tent in the region as a result of the potential of the market. It is presently a battle between the traditional western firms and the Chinese entrants who are willing to cut prices to a great extent.

Rising Incomes

People are earning better wages compared to the case, 10 years ago. The middle class is rising as the number of East African millionaires being created everyday increases. These super consumers demand the finer things of life including the best makes of smart phones.

A manufacturer cannot afford to assume this segment of the market judging by the rising incomes of citizens.

Quick adoption of new technology

East Africans usually adopt new technologies easily. This can partly be attributed to the high literacy levels across the region. It is a matter of fact that the educated segment of the East African region has been increasing since these countries acquired independence almost 50 years ago.

Advertisements and increased marketing budgets of telecoms and manufacturers

Leading manufacturers have bloated marketing budgets. They are constantly bombarding the East African population with messages about how smart phones can make their lives better.

Huge billboards advertising different phone makes are popular across the region. Strategic Television, Newspaper and Radio advertising spots have been taken by telecoms and the leading manufacturers.

Global trends

The effect of global trends is undeniable. What is trending in the west will definitely be popular in other regions of the world. The big brands of USA are adored in places like Kenya, Uganda and Tanzania. The internet has made the world to be a global village and subsequently resulted to information shared across the world at the speed of light.

The moment a new I phone make is being launched; East Africans will already be informed of it and those who have some money to spare will want to acquire it within the shortest time possible.

Africa cannot separate itself from the modern day realities of the world. Smart phones are presently the fad and within the next few years, tablets will be the in thing. Both these kinds of mobile devices are presently being owned by East Africans and they are stocked in many outlets across the region.

Affordable Smartphone handsets

The hugest segment of most countries is made up of people who earn modest incomes. East Africa is no exception. These are the people who want to enjoy luxuries at highly affordable rates. So as to target this segment, leading market players have manufactured smart phones that are retailing for as low as $100 such as IDEOS Huawei and Yolo. Firms from eastern countries such as India and China have introduced products that are cheap and have all the desired functionalities.

In east Africa, smart phones sell like hotcakes. Therefore, they are very common. They can be obtained from outlets found in urban centers and the countryside.