Tablet computer penetration rate that have been witnessed in
the western world are set to be replicated in East Africa by the end of 2015.
A good percentage of financial endowed East Africans will
soon begin substituting their PCs and net books with tablets.
Complementary products
Tablets and smart phones are complementary products. (They
are best owned together.) Therefore, East Africans who have tablets are most
likely to also possess smart phones.
Effect of the Growing East African Middle Class
The higher middle class is growing very fast in East Africa. This directly means that the demand
for the finer things of life is increasing with every passing day. This is the
reason why East Africa is one of the ripe markets for tablet computers.
East Africa’s Super Consumers
The attractive niche of East Africa’s super consumers (growing
middle class), can easily be reached using high engagement screen (tablet
computers.)
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