52% of Smart Phones Sold In East Africa Are Samsung

Mobile is a multibillion dollar industry in East Africa and competition is the order of the day. Presently, Samsung has more than half the market share because 52% of all Smart phones sold in the region are Samsung.

Why East Africans love Samsung Products

• Samsung products are highly differentiated from those of competitors. That is why they are loved by consumers from different walks of life.

• Samsung always listens to consumers and subsequently produces products that properly address their needs and desires.

• Samsung Company is always innovating so as to come up with innovative products that will be very useful to consumers.

Samsung Goodies That Attract East African Consumers

1.)Free content from Samsung content

2.)Free data bundles on purchase because Samsung has entered into arrangements with local carriers.