In East Africa, Smartphone
penetration stands at 17-19%. This figure is expected to double by 2018 to
stand at 40-42%. Smartphone sales in East Africa have already outnumbered that
of feature phones.
Leading Mobile Phone Operators in East Africa Have Stopped Selling Feature Phones
It seems the business of selling feature phones in East
Africa is diminishing with every passing day. This is because many people have
fallen in love with Smartphone brands.
Safaricom, Tigo and MTN are just but some of the regional
operators who channeling funds from feature phones to smart phones.
Technology being upgraded across the board as a result of rising Smartphone penetration
Rising Smartphone
penetration poses a challenge to telecommunication companies in this part of
the word. They have to up their game by adopting new technologies that cost of
millions of dollars.
Affordable Smart Phones behind the Rising Penetration
Rising Smartphone penetration is as a result of an array of
factors including popularity of these devices and the easy availability of
affordable smart phones. It is possible to find a Smartphone in East Africa for
as low as $80. Most of the cheap products are imported from China.
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