Chinese Handset Manufacturer Giving Samsung and Nokia A Run for Their Money in East Africa

Tecno is the new name in mobile phone circles in East Africa. The company behind this brand is based in Hong Kong and for a long time it has been producing products for the Asian market. That was before company executives saw the potential of Africa and they did not waste time to take advantage of this window of opportunity.

As a matter of fact, Tecno now only does business in the African continent with a plant already set in Addis Ababa, Ethiopia and plans are underway to establish other plants in Nairobi and Lagos.

Why Samsung and Other Major Players Face Stiff Competition from Tecno

The regional resources of Tecno make it to be in a position to compete with the major players when it comes to the regional market. This company has heavily invested in East Africa and because of the capital available it is easy to carry out effective research and development. This company also has bloated marketing budgets making it possible for Tecno products to be advertised on TV, radio and newspapers just like Samsung, LG and even Nokia phones.

Tecno Has Just Entered the Lucrative Smartphone Market

For quite some time, Tecno was associated with the grey market due to its array of cheap feature phones. However, the overall strategy of the company has changed and presently high quality smart phones are being produced.

Tecno smart phones are just as good as the ones produced by competitors such as Samsung. This is because they have sleek design, great hardware, enhanced internal storage and automatic software updates.

What Makes Tecno Smart Phones to Be Cheap yet Possessing High Quality

A number of phone manufacturers have to deal with intricate aspects of design and production which makes it to take more than a year before a new model is released to the market. In an effort to compensate the time, effort and resources that have been invested in the production process, a product is priced on the higher side of the scale.

However, for the case of Tecno, most aspects of production and design are not dealt with as a result of Qualcomm partnership.  Under this agreement, Tecno enterprise is saved from the expensive costs of research and development. Also, because Qualcomm chips are being used in the production process, there will be no product architecture and engineering costs will be greatly minimized. Therefore, a new phone make can be released to the public in a matter of days. Also, the savings that have been made are pushed down to the consumer in terms of reduced prices.

The partnership between Qualcomm and Tecno has facilitated the production of affordable phones that are very functional and have the desired aesthetic effects.

All phones come with a number of pre-installed applications and a powerful processor that enables seamless multitasking.

East Africa has proven to be one of the most lucrative markets for Tecno. This Hong Kong based firm is producing devices that have customized to properly satisfy the needs of East Africans.