Smartphone Usage to Nearly Double In East Africa

Nearly 50% of East African consumers intend to buy smart phones by the end of 2015. This fact will raise Smartphone penetration to a whole new level. 

East Africa will host one of the largest mobile phone populations in the world, in coming years. Most east Africans use their smart phones to access social networks.

Applications downloaded

East Africans who own smart phones tend to download applications to their handsets. Android users in this region of the world are averaging 25 applications per person. On the other hand, the average for the case of IOS- powered handsets is 15 applications per person.

Time East Africans spend on their smart phones

East Africans who own smart phones spend a quarter of their on their Smartphone gadgets, updating posts on Facebook.