The American multinational semiconductor chip-maker is eying the regional East African market with mobile devices.
Why Intel is Setting Tent in East Africa
Like many other American multinationals, this firm has found
the growing middle class of the region
worth harnessing.
Also creativity of the regional mobile apps scene has made
Intel to be attracted to the region.
Intel has implemented a number of strategies geared towards
getting a bigger slice of East Africa’s Smartphone market.
Nairobi Is the Point Of Entry to East Africa
Africa headquarters of Intel are found in Nairobi, Kenya. This
American multinational is set to move to other African countries in a matter of
years.
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