Smartphone craze is not the preserve of Nairobi, Kampala and
Dares salaam a.k.a the big East African cities. Also, inhabitants of rural East
Africa are embracing this revolution. It
is common to find people in the most remote of places having smart phones. This
can partly be attributed to the availability of affordable smart phones. Some are
retailing for as low as $80.
East African Youth
Youths are in the forefront in adopting this new technology.
They seem to be attracted to the inherent functionality. To them, having a Smartphone
is one of those achievements that cannot be taken for granted.
Professionals in Rural Areas
Professionals in rural areas such as teachers and doctors
find functional phones like smart phones to be quite handy since they help them
to perform their day to day activities in an easy and convenient manner.
Social Media Capabilities Attracting Many Dwellers
East Africans in urban and rural areas are serious social
media fanatics. That is why; Smartphone adoption has been very rapid across the
region. These phones have the ability to facilitate seamless connection to the
internet. Some of them have social media applications which make people to
connect to the internet in a matter of seconds and subsequently to be able to
chat right from the user interface of the phone.
Which Phones Are Popular With These Groups of People
Huawei Smartphone had a cult like following in both East
African towns and rural centers. This was because of its low price point and
also its functionality. It came with a good deal of internal memory, great
battery life and was powered by the popular android operating system by Google.
However, of late, it has been upset by other brands
including Nokia and Samsung which presently have very good makes that can be
obtained at very reasonable prices.
Social and Economic Impacts of This Adoption
Adoption of smart phones in rural east Africa has both
social and economic impacts.
First and foremost, the lives of people have been greatly
improved. This is because of the power of information. Once someone can easily
source much needed data it becomes very easy to make an informed decision.
Seamless access to the internet means that someone can get
information he requires at any time of the day.
On the economic side of the spectrum, a farmer/businessman
can easily obtain a market for his products or services. Therefore he will be
saved from having to deal with unscrupulous brokers. OLX is a popular web based marketplace in Kenya that can be
accessed via a mobile phone and has helped many East Africans to be able to
sell their goods for cash and obtain desirable items at pocket friendly rates.
Cheap Smart Phones Edging Out Feature Phones in the Rural Market
There was a time when
most rural dwellers in East Africa had feature phones. However, with affordable
smart phones, trends are changing in these parts of the world.
Smartphone craze is spreading quickly all over the world. This
technology is the new standard in technology. It has been embraced by East
Africans from different walks of life.
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